Thorough competition analysis, you will enable to identify their strengths and shortcomings, as well as compete on link building and content tactics in order to outperform them and expand your inbound marketing efforts to generate more traffic and leads.
Yes, snooping may be harmful if done incorrectly. However, spying on your competition to check for new keywords or generally successful practices can be really useful if done right. Click To TweetWhy is it necessary to spy on your competitors?
Content and digital marketing evolve at breakneck speed. You will be left behind if you continue to do what you have always done or what has been done before. Nowadays, being innovative and different is a key to make in this industry. Keeping an eye on your competitors can show you what they’re up to and provide you with suggestions on how you can improve your business.
There are many more reasons why you should do this, such as:
- Knowing your competition and letting you prepare
- Staying in touch with new trends
- Bettering your business
- Realizing what your strengths and weaknesses are
That’s why, in this article, we picked out 10 tools that will help you, so keep on reading and expand your knowledge.
Best tools for spying on your competition
1. Mailcharts
One of the most time-consuming avenues for competition analysis is email marketing. Mailcharts recognizes this and collects emails from other campaigns to help you impact your own. In addition to subject lines, Mailcharts collects data such as to send frequency and compares it to your company’s campaigns to determine how effective your emails are.
Not only is Mailcharts an excellent tool for analyzing competitors, but its website also has a variety of email examples to inspire your future endeavors. By looking at some of the most well-known campaigns, you can get a clearer idea of what today’s top-performing emails look like.
2. Similarweb
Similarweb is an in-depth content and SEO tool. The tools assist you in delving into your competitor’s content and determining where their traffic originates.
You may, for example, determine a site’s referral traffic and, conversely, where a site’s visitors are sent. More importantly, for content marketers, you can monitor what topics visitors are searching for and what other sites related to them they are visiting.
3. Pro Rank Tracker
You may decide to manually examine how keywords rank on Google. It’s not the worst idea if you have hundreds of hours to spare. But what good does it do? You may save time and effort by using Pro Rank Tracker.
It’s a tool that lets you enter in a competitor’s URL as well as a set of keywords to check how they rank. We recommend paying for one of the premium subscriptions if you want to get the most out of this tool and enhance your search.
4. Mention
Mention is used by over 500,000 businesses for real-time monitoring and competitive research. Microsoft, Spotify, ASOS, and others are among them. Mention tracks brands across 42 languages, utilizing sources such as news portals, forums, social media, blogs, and other online publications.
It will be useful to check where, how frequently, and in what tone your brand or rivals’ websites are mentioned. This tool will also help you monitor online media, analyze your competition, manage your brand, grow your agency, and so much more.
5. WooRank
WooRank is an SEO and marketing analyzer that examines websites and provides in-depth assessments of their flaws. This platform is used by companies such as Amazon, Deloitte, FIAT, and 500,000 others to obtain marketing checklists on technical and content issues to pay attention to and address for improved usability.
6. SE Ranking
One tool that really proved itself worthy through a series of trials and tribulations is SE Ranking. SE Ranking, which debuted in 2013 in a congested market of cloud-based SEO tools, has gradually developed over the years and today has over 400,000 users worldwide.
Site auditing, keyword research, backlink analysis, and PPC analysis are all available through SE Ranking. It also offers strong competitor research capabilities, which is why it’s on this list. You may use SE Ranking to find out which of your rivals’ top organic keywords, paid keywords, best-performing posts, most popular advertising, and more.
7. Mangools
Mangools is a comprehensive SEO toolkit covering keyword research, backlink analysis, rank tracking, and SERP analysis. It may also be used to gather a wealth of information about your competition. You can use Mangools’ SiteProfiler to check important SEO indicators and competitive insights.
Another aspect of Mangools that we enjoy is the smooth interface and the way the data is displayed. Because Mangools is really five tools in one, a user may get quickly overwhelmed by the sheer number of functions available. However, the tool’s user-friendly design, paired with its slick UI, makes it easy to learn the functions and get the most out of it for your company.
8. Serpstat
View the CPC of each of your keywords using Serpstat. Then see if any relevant keywords are being bid on by Google’s top-ranked domains. This is an excellent resource for locating profitable keyword opportunities. Also, you can keep track of how well your rivals’ domains are performing and how far they’ve progressed over time. Serpstat creates rival website keyword maps.
9. Google Alerts
Because this tool comes from Google, the top search engine, you can be confident that it will uncover virtually every case when your competitors are referenced. Google Alerts is excellent for monitoring competitor brand names, obtaining information on individual items, and tracking mentions of certain pieces of content.
It’s simple to use, with only one screen that allows you to set up what you wish to track. You may choose how often you’d want to get notifications and where you’d want to look for mentions. It’s also a time saving since once you’ve established your alert, it runs automatically.
Final Thoughts
Others are free for a limited time; try them out to see whether they’re worth the money in the long run. We encourage you to try them all because you will definitely find them useful for your business.