With number of significant modifications in the domain of SEO over the course of time, it can be daunting for non-SEO professionals to remain updated to what is relevant techniques and what is not. Fortunately, when Google replaced their prior algorithm completely with Hummingbird, there are no notable changes to the priceless standard for web owners. They just want the webmasters to deliver the best content and obviously, the quality user-experience to a possible extent.
Though Search Engine Optimization is a synergy of various practices, not each of them is equally significant for higher rankings. While speaking about off-page and on-page SEO, it is found that on-page SEO quite often does not grasp the attention that it should. It is due to the fact that, it consumes reduced time than that of link building and normally plays next swindle to off-page SEO, especially an emergency boosting is needed. However, there are few on-page SEO aspects, influencing which can work wonders for your website. It is essential to check how much impact that each of them could leave. Have a look at those factors discussed below:
ON Page Optimization : Design Error
Any building work starts with constructing a basis for the future construction. Similarly, on-page search engine optimization starts with developing a certain corpse for the website’s content. Considering SEO-wise, what is more important is that this corpse obtains ‘A’ grade from search engines. To say simple, search engines must find it non-confusing and crawlable easily. Listed below are some checkpoints that must be covered while running on-page SEO audit, which are arranged in the order of most important to the minimum important.
- Errors in HTTP Response Code
A genuine hosting provider is critical to the website’s success in the search engine result pages. When the server where your website is hosted on is not accessible frequently or takes more time to respond or load, the search engines will not hold a good deal for your web resource. No need to mention, when your website is unavailable, it is more likely for the users become unable to access it. Hence, this factor is regarded to be of most importance.
- Website Speed
User experience is all that matters these days. The search engines become much pickier in terms of site speed. A year ago, it was even confirmed by Google that the load speed of website is an essential ranking factor.
- Internal Linking
When the pages of your website are interlinked, it assists both the search engines and the users navigate it. Internal links having proper anchor texts have a great impact over page’s position in the search engine result page. But, be cautious not overdo it. The internal links must appear natural to the search engines as wellas users.
- Using the Canonical Tags Properly
Canonical tags aids one avoid duplicate content in their own website. For example, you may possess many versions of the URL indexed and in such cases; it is more likely that Google treat them as various pages having duplicate content. Hence, the use of the attribute rel=”canonical” would solve the issue.
- Lack of broken links
The bots of search engines not merely crawl the page they reach at, but also the link which they find on it. When any of those links are found broken, the complete impression of your web page is ruined.
Simultaneously, it is reasonable that you can hardly be accountable for what is taking place on the third party websites you offer links to. Therefore, it is not a great ranking factors from the side of the search engines, though a quite important one. The preferable practice would be to thoroughly check your website for the broken links over and over again.
- Flawless HTML Code
Thought the quality of the markup is not an essential factor, poor HTML code does cause your ranking diminished in the search engines. It is better to ensure there are no errors on the web pages.
ON Page Content Optimization
After the infrastructure of the website, the next significant task is to optimize the content. A website’s content transfers certain signals to the search engines, with which they decide how relevant the website is for a specific query. The more the signals are and also stronger, the more chances for a search engine to believe your website relevant. However, keep in mind the excessive strength of the signal is suspicious as well.
- Keywords Used in the Internal Anchor Texts
As mentioned earlier, the internal linking is vital for higher rankings. But, just linking to the landing page from any other page of your website will not perform much. To acquire the necessary effect, utilize keywords in anchor texts. Consider making them differ as well. Links having identical anchors will appear unnatural to search engines and have chances of being ignored.
- Keyword Inserted in the H1 Tags
H1 tag is HTML is normally employed to mark heading. While your keywords appear in H1 tags, they hold more weight; hence have a great effect on your website ranking.
- Keyword Inserted in the Image Alt Text
Image alt text gets displayed in place of your image if it cannot be loaded or while some functions accountable for delivering images are disables in a browser. Then image alt text shows the rest of the semantics of your page, this indicates the search engines with a signal that your web page is more pertinent to the search query and obviously you are ranked higher.
- Frequency of Keywords
No need to say, the keywords must be present in the page also. But, the accurate numbers of keywords which assists you obtain top rankings rely on the position, search engine and so on. Hence, there is nothing like an ideal keyword density which will work for any website.
When not done right, on-page SEO may really turn as a stumbling stone for your website to reach the Google’s top. Thus, it is just as imperative to pay attention to it as it is to perform link building.