I think we can all agree that copywriting takes a lot of skill or, better said – creativity. Still, there are ways to improve and eventually master the craft. Obviously, it takes some practice, and there are no guarantees, but it is what you make of it.By using a structured #workflow, you can become a faster writer and produce quality #content in way less time than you can imagine now. Click To Tweet
Once you become faster, you will be able to produce even more content in less time. There are loads of deadlines in this type of business, so I suggest you follow these tips to overcome any issues if they arise.
Often, you’ll have to produce quality content in record time, so here is some advice on how to increase the speed and efficiency of your copywriting process.
1. Prepare Yourself Physically & Mentally
You can’t just start writing out of the blue and expect to produce the best content ever. Instead, first, you have to rid yourself of all distractions and focus on the work at hand.
Clear Your Workplace
Clear your desk and stock up on supplies. You do not want to waste your time getting a glass of water or looking for tissues in the middle of your writing session.
Grab What You Need
- Clean your workspace
- Grab food, drinks, and/or other necessities
Get Rid of Any Distractions
- Turn off your phone and place it out of your reach (in a drawer)
- Close unnecessary tabs containing things such as email, WhatsApp, and anything else that easily grabs your attention (distracts you)
- Try to avoid noisy environments to keep your focus
2. Leverage the Right Tools
Thankfully, tools like Grammarly can help you accelerate your workflow, but some of them do come at an expense. Still, any help is appreciated, and the more you use them, the more efficient the whole copywriting process will get. So don’t underestimate what a good tool can do!
Leverage state of the art machine learning and produce a high-performing copy within seconds. Copysmith allows you to brainstorm, manage, and evaluate copies, all using the same tool. Easily brainstorm Google & Facebook ads, product descriptions, taglines, SEO metatags, and increase your copywriting process’s speed and efficiency.
This is the perfect all-in-one tool for marketing & growth teams that prioritize speed and quality. So if you need professional help and want to save time, this is the tool for you.
If you write long headlines/titles and sometimes get confused with capitalization, this is the perfect little tool for that. It allows you to swiftly check for any mistakes, so give it a try.
This is a digital writing assistance tool powered by artificial intelligence and natural language processing that checks your grammar and proofreads your copy before you post it.
3. Always Do Your Research
You must know your topic well enough to be able to write a quality piece/copy on it. It is good to include your own opinion, but still, research your topic before writing. Find out what others think and look for any issues or recommendations that might help you out.
Make sure to check all facts and use credible sources. You do not want to spread false information and get into trouble or even fired, do you? If you’re well-prepared, you won’t have any unpleasant surprises.
Trusted articles are typically data-driven, but the thing is that quality content usually takes a lot of time to come up with. Still, it is definitely worth it in the long run.
4. Write First & Edit Later
Don’t edit as you write, or you will slow down the process and disrupt your creative flow. Instead, first, try to finish your paragraph and then edit your mistakes. You should prioritize putting your thoughts on paper, or you will risk losing them.
If you are stuck on one paragraph, switch to the next one and come back later to revise it. Once you’re done writing, you can revise your entire work and correct any mistakes.
It is also advisable to add media files (pictures) and links later to speed up your workflow and keep your focus where it belongs.
5. Keep It Short
Most people avoid long paragraphs as they find them boring and harder to comprehend. In other words, it will be easier for readers to understand and remember your content if you keep it short.
So, start with a mysterious opening by including a question to keep readers interested and leave them wanting more.
6. Use Simple Words & Phrases
If you use fancy words and phrases just to look smart, please stop. You should make sure that everyone understands your message, so I suggest using everyday (simple) language. This will attract a wider audience, which is always good for business.
Also, make sure to pay attention to your grammar and punctuation in the revision stage to convey a clear message.
7. Take Your Audience Into Consideration
If you are writing a blog post for a younger audience, you can use slang. But, if you are writing a business report, you will want to use formal language.
Put yourself in your audience’s shoes and think about what they want. Try to answer as many (related) questions as possible.
8. Attract Attention
Write a powerful headline that attracts attention to make readers trust you more. You can easily grab their attention by targeting their emotions.
- Insert (preferably) odd numbers at the beginning of the headline (e.g., 7 Ways To Success).
- Be specific, do not beat around the bush. You can ask a question but make sure to answer it!
- Include your targeted keywords (search terms) to grab their attention.
- Use power words (e.g., tips, tricks, secrets, free, etc.)
9. Plan Ahead
Organize your writing process by dividing it into multiple tasks. Know what you are writing and what comes next. Try to explain things step by step and in the right order. Since you’re on a deadline, I suggest you always start working sooner if you want to make sure you deliver a quality copy on time.
You can perhaps write down a list of all the tasks you need to complete, such as coming up with a headline, keyword research, outlining, drafting, researching, and editing.
If you want to go the extra mile, you can also write down a step-by-step process required to get each task done.
10. Focus on Your Goal
Set your desired number of words and push for it. Give each paragraph the same amount of thought, and you will produce quality content in no time.
True, some sections require less work but still, you need to pay attention to details. Make sure to deliver on your promise(s).
11. Don’t Plagiarize
I’m sure you would not like it if someone else was using your work, so avoid copying others. This will simply save you time as you won’t need to worry about having to redo your work.
If you want to master copywriting, the best thing you can do is to practice a lot. Producing quality content takes a lot of experience, but it is definitely achievable.
With the help of the right tools such as Copysmith, you should not have any problems coming up with new ideas and speeding up your workflow.
If you apply my tips, I am sure that you will increase your copywriting process’s speed and efficiency. Remember, you can always do (write) more. You know what they say – practice makes perfect, so what are you waiting for? Start working on your latest (best) copy ever!