Major Benefits of Using the WordPress Platform [Updated 2019]

WordPress is one of the most simple and free CMS platforms with many amazing features and customization possibilities. This can also be used for developing any type of website, whether it is for the small business or large enterprise. Here in this blog, we will look at some major benefits of using WordPress for your current and new website 2019, but before we proceed over the benefits, we will discuss why WordPress is better than its competition and who are these competitions?

Choosing WordPress Over Its Competition

WordPress is on the top of the list compared to the other three highly used website building packages, followed by Joomla & Drupal. All of them are completely free to download, and all come with many add-ons for the specialized functionality and usage, and all is customized easily to suit different and unique requirements of the users. However, both Joomla & Drupal need some level of technical understanding and familiarity with the programming language and HTML. WordPress enables the experienced users for working on that level—but, unlike Joomla & Drupal, it includes many good features for the beginners, so they will set up your website much faster without any knowledge of programming or code.


Why Using WordPress Offers You Many Benefits?

We all know that WordPress is one of the best site builders and is much ahead from its competitors, Joomla & Drupal. It’s leading the entire market with over 67% of total number of websites that use CMS. And Joomla comes second with 11% and followed by Drupal at 7%. Even though, WordPress was just the blogging platform, but it became quite complex during the time and one can use this platform to create & manage any type of website, which includes ecommerce. Thus, in a same time, you may create the online shop & use the website for something else. Shopify, Magento, and OpenCart are made only for ecommerce, thus you cannot run the multipurpose website on it.

Alternatively, WordPress allows you to have the overall control on your website. Besides a fact that you may combine your internet store with other purpose, like corporate pages, portfolios, blogs, and more and it offers plenty of plugins, themes, tools, and integrations with a lot of modern services online. WordPress is highly compatible with anything on internet. That depends on the budget, there’re the free, cheap and premium services everywhere. Thus, there is the huge variety of tools & prices to fit your pockets and tastes.

Not like Magento, for example, that is only for the professionals as well as comes with complex and difficult interface, WordPress is actually friendly and easy, thus everybody will be able to handle this very well. Also, working in WordPress platform is the piece of cake, since it comes with the intuitive interface. Although it was designed to be simple for each user, it’s the best development source for the designers and coders out there. It allows you to use the best coding skills for creating your own unique designs, features, or any other things that you want.

Using WordPress for the online store sounds to be the best choice out here. No doubt, they might charge you when you want the good stuff available; however, you will make sure you have the complete control over your website. But, keep in mind there are several free services like the paid ones.

Benefits Of Using WordPress

Launching any business online isn’t very simple, and as initial investment is a bit, you might be tempted in trying out your luck on own instead of working with the professional designers. Even if you have the website designed by professionals, but, when you are planning to manage this on your own when ready, you only will have to make some important decisions like what CMS to use. Why? It is because this decision can impact your overall website, speed, functionality and look, and also your activity. So, keeping this in mind, specialists will recommend WordPress.

Innovative And Stable

Just like your mobile phone, even WordPress stays updated with the new technology, user needs and trends. The purpose and function of the website will change with time, and thankfully, WP is up to such task. The regular updates mean the Content Management System stays relevant, any problems are rightly resolved, and exciting and useful features are regularly added.

Simple To Use

This is one important quality that has helped WordPress to overcome its competitors such as Joomla and Drupal and is the best choice for the web developers all over, and eliminating need to master CSS, HTML, PHP or other complicated technologies. In WordPress, you do not need to deal with any kind of coding in case you do not want to. You may select from the templates for WordPress sites or work with the professional developer if you are looking for the unique and custom web design and need some features. It allows you to get rid of the time you would spend in learning the website design & might give you a little time to devote for other important areas and activities of your online business.


You may select from over 22,000+ plugins & plenty of themes to provide your website the new look and adapt this to constantly changing trends in online media. With many CMS’s installing some of the specialized tools these can be highly complicated. But, with WordPress, there is the entire library of plugins having various purposes and can easily be installed in some minutes. Ensure that you go through the reviews & ensure it is updated on the regular basis prior to you install this on your site.

WordPress is Cost Effective

Those days are gone when designing a website may cost you the fortune. WordPress development and designing are very cost effective and also, the maintenance of WordPress website and upkeep expense is very cheap since you can do this yourself than hiring the designer whenever you want to update your website content.

Amazing Design Options

WordPress generally comes with many dedicated themes, and most of them are free and allowing you to personalize and customize your creation in a way you want.


One feature that makes WP SEO ready is the structure. The clean structure websites will load much faster, and such websites appeal straight to the visitors. Also, WordPress allows creation of the XML sitemaps, and telling Google’s bots about your website pages. This can save you a lot of money on the web design and SEO services.

Search Engine Optimization

WordPress makes Search Engine Optimization very simple, simplifying use of the header tags, use of the right keywords on the website URL as well as supporting plug-ins. And, suppose you will be spending time to build the website for the customers, then you have to ensure that they will find it, right?


WordPress favors the communities & membership-based sites and doesn’t need any kind of special knowledge such as proprietary software or other tools that online website designers might use.

Simple Content Management

Content management has not been very simple, and one can simplify things more just by assigning administrators, authors, editors, and restricting their freedom. Suppose you can edit your Word document, then you can edit your content on the WordPress website as well.

Open Source

It is one kind of software whose source code will be available for the modification and enhancement by anybody. As the open source software, WP is getting improved daily by many web developers across the world. It has actually attracted many web developers to contribute some new features to this platform. The developers have also created the stream of the new plugins, which make WordPress highly useful and convenient day-by-day. Suppose there’s the functionality that you want for your website, chances are plugin in your WordPress directory can directly do it. Web developer work with the graphic artists for creating the attractive themes, and most of the themes are free or priced highly.

Sharing Capability

Sharing is simple in the vast WordPress community. You’ve got widgets for social media; APIs, plug-ins, and everything that you want to connect to your media accounts with the website as well as share your content at different platforms.


Whereas most of the HTML site builders include just basic functionality, WP takes an idea to the new level, providing plug-ins and themes that will make it simple to customize the website as well as improve its user experience. When you are signing up for the WordPress website, there’s not any limit in how you can use the range of themes and plugins. With a wide range of the modern and the contemporary themes, almost everybody can build the website for any kind of the business including:

  • Retail companies
  • eCommerce
  • Job listings
  • Professional blogger
  • Small business
  • Online communities
  • Non-profits


This Content Management System is your best option if you would like your site to amend to the device it’s accessed from as well as offer your visitors with the unforgettable experience, no matter whether from the tablet, smartphone, or desktop PC.


Suppose you want the fast loading and functional web site in beginning, then things might change once your business grows & starts to thrive. The web developers everywhere may confirm that the WordPress allows you create your website’s network, easy and fast, saving resources and time.

Application Programming Interfaces

The social media platforms provide APIs, which will allow integration of the third party services with the user sites. WordPress makes thousands of API’s available, and giving you complete freedom of integrating the outside resources in your site.

Speed & Efficiency

It can be tough to believe, but WordPress enables you to design your own website in not more than a single day, just requiring proper content and pictures. Some might argue that there’re other proprietary software choices, and some provide a few benefits, however, none of them may offer everything at once, or can rise to the flexibility, efficiency and value of WordPress.


WordPress community will include many technicians & volunteers offering free support and advice on different forums. So, all you have to do is to post your query and you may get your answer within no time.

Split Long Post In Multi-pages:

WordPress has the feature, where you may split your long posts in the multiple pages, and making it simple for the readers to go through your entire content. And this particular technique can help you to increase your website’s page-views as well as can help to reduce the bounce rate.

Makes Easy To Integrate Multimedia:

As the versatile platform, WP allows you effectively integrate all kinds of the multimedia on your website, whether it is video, audio, infographic or images. Likewise, this can be used for the document and file management and allows you to include YouTube videos & tweets on your post.

WP Social Media Integration

If your site is been powered by WP then it makes undertaking easier through different social media plugins & sharing tools. Thus, suppose you would like to improve your website’s visibility & simplify your media process then WP is a best way to go for you! Also, WordPress will have an amazing impact on your website’s social media policy. WordPress enables simple integration of different social media accounts by use of the widgets and plugins. Also, it helps you in managing all the different social activities whether it is posting content, adding images, commenting, from the solitary unit. Thus, allowing you to promote your product and service effortlessly, in the consistent way that can help you to build your brand or product.

Automated Content Syndication:

WP helps you to convert your blog posts in RSS feeds & syndicated automatically to different blog directories & websites. You may achieve it through use of the plugins like WordPress RSS Aggregator and Category Specific feed Subscription.

Simple Engagement With Your Targeted Audience:

Connecting with your targeted audience is very important in case you wish to improve the brand’s credibility. So, by using different media tools from WP, you can engage with the audience easily, anywhere, thus garnering high brand visibility and traffic on your website.

Allows To Share Your Post On Multiple Platform:

The top features of using WP as a CMS is that it allows you share the blog post on the multiple social media platforms at one click-of-button. So, all you have to do is just install the WordPress Plugin that gives you an option of entering content and publish this simultaneously on various social networking networks. That is one amazing features that is hard to miss out.

Integrated the Social Bookmarking & Sharing Buttons:

WordPress provides tools such as Shareaholic, which allows you easily integrate the social bookmarking & social sharing buttons in one tab. It helps you to easily promote your website content to the wider audience, and resulting in good traffic to your web site as well as improved ROI.

Scheduling Post:

WordPress gives you an option of scheduling the social media post. Just by installing all-in-one WP social media plugins such as Microblog Poster or CoSchedule, you can bulk schedule the posts for the whole week or even month, thus saving you time as well as increasing your work productivity.

Simple To Switch Web Hosting Provider:

Building your website with WP will give you the complete luxury of switching your web hosting provider, if you’re unhappy with services offered by your current host. Luckily, WordPress is highly compatible with major web hosting platforms, so when you choose to switch the provider then it will not result in a lot of downtime for you.

Short URL & Analytics Tracking:

One more amazing advantage of the WordPress, this Content Management System will help you in tracking the social shares likes, follows and tweets, and thus it helps you to monitor progress of the social media campaign in the right way. In addition, it allows you integrate Google Analytics it supports the URL shorteners like WP Bitly & Google Shortlink.

Suits Everybody Right From the Blogger To Large Businesses:

Whether it is for the personal blogger or the large scale enterprise, WP suits each business and can also be used for creating any kind of the website, whether it is for the business, non-profit organization, government establishment or the simple personal blog.

Many Different eCommerce Solutions:

The websites that are powered by WordPress will allow you to setup any kind of eCommerce store that you want easily with the complete automation & security. Like mentioned before, WordPress is one of the most simple and free CMS solution used all over the world.

Migrating Your Website To WP Is Very Simple Process:

Migrating from the traditional Content Management System to WordPress is very simple than you may think. WordPress actually allows you to export your database, media files and content and supports URL redirects, enables you to include your current website design in the custom WordPress theme and more. Also, when you’ve migrated to WP, you can easily install all essential plugins to improve your website’s performance.


Is WordPress the Right Option For You?

Looking at all the benefits, it is not very difficult to say that WordPress is one of the best and superior options for a lot of endeavors online.

That being said, there’re a few exceptions.

To know if WordPress is a right option for you, first you have to identify what you would like to do with the online presence. You need to also consider all features & functions that you want –online catalog, forms, connectivity with the social media, online shopping cart, and many more. Also systematically go through this list, and do a little legwork and see if there’re the WordPress plugins, which can do these things that you would like to it to do for you. Here’s the simple checklist that will help you know if WordPress is the right choice for you or not:

  • You may easily follow the simple tutorials and learn the basics
  • You would like to make the professional business site without even spending much money
  • You would like to make the blog, portfolio, and personal website or use this to earn money on internet
  • You wish to grow your online business with the complete freedom

Suppose you agree to all the above statements, WordPress is a perfect choice of platform for building your online website.

Who must not use WordPress?

Whereas we sincerely think that WordPress is one of the best and simple platforms for anybody who would like to make their own website, we know that some of the users might not actually want WordPress, and will be fine with other option.

Here’s the simple checklist to know whether you need WordPress or not:

  • You’re fine with the limited features providing you do not have to write any code, make the backups, and worry about the updates.
  • You only want to run the blog and do not have any plans of making money and use third-party services on it.
  • You only want the small website, and aren’t worried of growing your online business and using the website for making good sells.

Suppose you agree with these above statements, then you may use another platform. You need to see the list of the top blogging platforms as well as website builders in order to find the right platform that can suit your requirements.

Final Words

Undoubtedly, WordPress is one of the top CMS platforms that you can select to build your own website on. From many plugins and amazing themes to security, social media and SEO feature, WordPress is the one-stop destination for all your site requirements. Thus, if you are skeptical on why you must use WordPress to be your CMS, we hope our post has provided you the adequate reasons of using WordPress while creating the next blog or website!

Leave a Comment