Alright so you want to write a blog post a great one, huh? So you already know the advantages of writing a blog post, that’s nice. Without effective and attractive blogs, the SEO will summarize your business will have nothing to promote in the social media. The result will be lower ranks in SERP and website with very less customers who are actually interested in buying the products from the website. It is necessary to generate some inbound links that will bring your new bound business in the limelight of success in a very short period of time.
So that blah blah is fine but, question is how to write SEO friendly blog posts. Well every post is ordinary, there are certainly some points which make it great and I am gonna tell you those secrets today 🙂 Let us take a stroll and see how it is done.
1. Understand the Views of the Spectators
Before you actually begin to write something, take time to think about the audience that are looking to buy the products/service from your website. This should also be linked with the kind of services that your business is offering. By paying a close attention to all these aspects, you will be able to target the persona of every buyer and understand the needs as well.
For some reason, the idea might sound a little confusing for most of you, if you are just beginning to write an attractive blog. Understand the need of every customer and what they need you to offer. This will bind a bridge between the needs of the audience and the services that you are actually offering. Try and bridge the gap between you and the customers through the contents that describe the business perfectly.
2. Begin with a Topic and an Attractive Title
No content is complete without an attractive title. To boost up the words, create an attractive title. This will offer you a clear idea about the things that you have to write in the articles. If you are a plumber and you wish to speak about the facilities that you offer, make sure that you mention about plumbing only. Focus on the services that are offered and link it with the title of your content.
Begin with an attractive title, which will compel the readers to not leave the site without actually going through the entire write up. Take a real post that is available on the web and take some instructions that come along with them. Sounds sufficient to start, doesn’t it?
When you begin to write, you will eventually evolve from title to the body and finally to an attractive conclusion as well. Just be sure to link the entire content with useful and meaningful words that work well with the needs of the customers.
3. Add an Introduction and Make it Enchanting
Most of you might be just thinking, how to begin with a captivating introduction. Well, this is why you are here. Try to grab the attention of all those who are surfing through the contents. Tell a joke or share a story and begin introducing your business to the readers. This adds a potential realm to the contents that are written. Spruce up the entire intro with some live examples and add some interesting facts as well.
Try including the purpose behind writing this blog and what you wish to introduce through this writing. This will let a reader to relate the blogs to his life and get in his head for the rest of the day. The idea is to attract a lot of customers, so let this be your first and the most larger step.
4. Add Some Life to Your Contents
Always remember a thing, your contents are read by humans and not by grazing animals. The trick is to get into the head of the readers and not intimidate them with boredom. Add the contents that are appropriate and the ones which the readers will love reading about. Add some tips sections and amazing lists which will make the content, look a bit organized.
Divide the sections into sub-sections so that they tend to look more systematic and easy to refer as well. The reader should not have to be bugged by the overcrowding of words, but be compelled to read more through various paragraphs. Try and fill all the blanks in the content by using attractive headers and an amazing outline as well.
5. Just Write With the Flow
How could this aspect be forgotten so easily? When the outline of the blog post is designed, make sure you have all kinds of words ready in hand to fill all the spaces. Keep hold of all the points that are related to the services that you are offering. Do some research related to the services that are offered by other website. This will help you in getting a clear idea about all the external sources that are available for your reference. As long as the content make sense, don’t worry about the length. As it is always said, “The longer, the better!”
6. Fix the Formatting
You are not done here, but you are very near to a happy ending of the blog post. Editing the content is the most important part of the post that is written. Never underestimate the power of grammar! A grammar conscious tool will help in assessing all the grammatical errors that are present in the post. Make a checklist of all the factors that are necessary to be edited before posting the blog for the readers to go through.
- Pay Attention to the Images:
A picture speaks a thousand words. So, why should your content, not speak about those extra words that are needed to make it more appealing? The success of the blog is only determined by the pictures that can be accessed by the readers. Including relevant images is extremely important when you send the subscription link to the customers.
- A Visual Appeal:
No one likes the ugly duckling! If the blog post is just filled with pictures, what is the point of introducing it to the customers? Use the heading and sub-heading to break the content in a specific format and make sure that the content is also properly aligned. Make the blog look professional, which will add some weight on the eyes of the reader.
- Keep a Note of the Tagging Strategy:
Choose all the necessary tags that will describe the contents in your blog in a specific way. Do not fill the entire matter with a host of tags that will make the entire content look messy.
7. Optimize the Content to be Search Engine Friendly
Do not be obsessed with including too many keywords. Make the reference links extremely shorter and make sure that the content has all sorts of hyperlinks and meta tags. Never indulge in adding too much of spice to any written content. Optimization is the key to make it suitable to be operated in any device.
The task is to make the blog post attractive and readable. Make sure you are in a constant flow and you will eventually get there. You know the secrets now 😉 Happy blog posting!