Set up Google Analytics yourself – Part 2

PART-2

So, you chose Google Analytics over other analytics that’s why you are here to check out what’s next?

Cool!

We can assume here that you got better understanding of those installation points of Google Analytics.

All set up!! Here, we go

So, you have signed up. You might have tried out switching accounts and set up properly.

Coming on to one step ahead of login part,

When you logged in, there will be a graph which shows the number of visits per day and on the top right hand corner, you can change the date and range. It will show the statistics accordingly. You can also change it as hourly, weekly and monthly .   So, below the graph shown above, there are some terms and that might sound confusing. Let’s differentiate and start with the first term Sessions:

  • It represents the number of individual sessions initiated by all the visitors to your website. If a user is inactive on your site for 30 minutes or more,then future activity is counted as a new session. So, any user that leaves your site and returns within 30 minutes is counted as one visit. Basically, a user can open multiple visits and those visits occur on the same day. At the end, there are two methods by which a visit ends. One is after every 30 minutes of inactivity by the user and another one at the end of the day at midnight.
Next, is Users:
  • Users are simply the total number of people that visited your blog for a specific time period and this has nothing to do with the number of pages they visited or how long they stayed on the page. It is just the total number of people who opened your blog.
Moving on to Page Views:
  • Page Views are the total number of pages loaded on the blog for a specific time period. So, each time a page is opened on the browser a page view is recorded.
Pages/Session:
  • Pages per session are the calculation of average number of pages per session.
Average Session Duration:
  • It is the average time spent on the blog by each visitor in a session. So, on an average each visitor spent approx 5 minutes and 50 seconds per visit.
Bounce Rate:
  • It represents the number of people who visited the site, viewed one page and left. So, basically it is the percentage of 1 page visitors.
  And, the last term, we’ve here is percentage of new sessions:
  • It represents the percentage of session of a single visit.
And, if you look right at the page below the terms, you’ve a pie chart which represents new and returning visitors. It is always good to get new visitors but you have to put an effort to have the old visitors coming back to the site again and again.

As you can see, Google Analytics is very detailed.

Customization:

  Now, on the side bar, if we click on customization, it allows us to create custom reports.

Custom Reports are basically summaries of all the analytics data and you choose which data you want to be a part of the report. These reports can be incredible time savers.

Creating Custom Report:

  • Give your report a name
  • Choose report type from three options explorer, flat table and map overlay.
  • You need to choose dimensions and metrics. (Dimension is like descriptive characteristic and metric is like an individual element. Metrics are individual elements of dimensions. So, dimensions are associated with one or more metric. These are going to be the part of table. )

Click on save and a report will be generated.

Let us move on to the admin tab.

Admin Tab

    Accessing the account and property information. These are important to the actual owner of the blog.

What is your main point is the information that we are getting from the Analytics.

  • Clicking on view settings, we can have access to the information like time zone of the blog, e-commerce settings and site search tracking etc. It also include some security based information like View ID.
  • We can check out the goals as well if they are set. It is a good way to check that whether your goal has been completed on time or not.
  • Next point is filters, filters allow you to limit specific data that you don’t want to be the part of the report.

Personal tools and assets:

  • SEGEMENTS: It allows to isolate specific type of traffic within Google Analytics Reporting.
  • ANNOTATIONS: They are mainly for letting users leave notes on the graphs so you can mark important happenings according to the date.
  • ATTRIBUTION MODELS: It is basically concerned with determining the value of each customer which is helpful in understanding the customer’s perspective.
  • CUSTOM CHANNEL GROUPING: It is a set of labels where each label is applied to a channel or a group of channels that you would like to see in your reports. So, when you define channel grouping you specify which channel belongs to which label.
  • CUSTOM ALERTS: Google Analytics has an engine that monitors your traffic, posts and alerts if it sees something unusual. So, if your traffic drastically drops, it will definitely alert you.
  • SCHEDULED EMAILS: So, what scheduled emails Google lets you export any of the reports and you can scheduled it to be emailed daily, weekly, monthly and even quarterly.
     

Coming back to the admin,

Shortcuts are actually really cool. They remember your settings so you don’t need to reconfigure a report each time when you open it.

We are left with Share Assets.

They mainly allow you to share custom reports and add dashboards.

    The Google Analytics dashboard system is great because it’s like a little summary. So, if you are ever short on time, but you still want to see your performance, you just login quickly, have a look at your customized dashboard, and sink in the information and quickly logout.  

Hope you like the information and stop thinking. Just start analyzing these points in your real time project and comment if you have any query.

Stay tuned. We will get back with lots and lots of information. Like, share and subscribe. Have a good day!    

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