When it comes to SEO, many people are unsure what page authority (PA) and domain authority (DA) is and which is more important. Some believe page authority is more important than domain authority, while others believe DA is more important.
Well, you might be shocked to learn that each one contributes something unique that could help your website flourish.
In this blog post, we’ll compare #PA and DA and determine which is more important for #SEO. Keep reading to learn more! Click To TweetWhat Is Page Authority?
Page authority is a metric used to score the strength of a given page on a website. The score is calculated based on several factors, including the site’s age, the number of inbound links, and the quality of those inbound links.
A high page authority score indicates that a page is more likely to rank high in search engine results pages (SERPs). If you need help understanding backlinks, check out this white hat backlink article.
What Is Domain Authority?
Domain authority is a metric used to score the overall strength of a website. Like page authority, the score is calculated based on several factors like age, inbound links, and link quality. A high domain authority score indicates that a website is more likely to rank high in SERPs.
So, Which Is More Important?
In general, domain authority is more important than page authority. A website with a high domain authority score is more likely to rank well in search engine result pages, while a page with a high page authority score is more likely to rank well for a specific keyword or phrase.
However, both metrics are important, and you should aim to improve both your website’s domain authority and page authority.
Several factors go into calculating domain and page authority, but inbound links are perhaps the most important. So, to improve your website’s ranking in SERPs, focus on link-building high-quality inbound links.
In local SEO, domain authority and page authority are essential. A local business with a strong website (high domain authority) is more likely to rank highly in local SERPs. On the other hand, a local business with a strong individual page (high page authority) has a higher chance of ranking highly for specific keywords or phrases.
Improving your domain authority and page authority is a long-term process, but it’s worth the effort. By focusing on building high-quality inbound links, you can improve the ranking of your website in SERPs, drive more website traffic, and boost your bottom line.
The Keys to Driving More Website Traffic
As you can see, page authority and domain authority are both essential. When it comes to gaining website traffic, it’s best to use all tools at your disposal.