Nearly 60% of consumers prefer shopping from familiar brands. Unfortunately, it can take over five tries with a consumer before you build awareness. If your online presence is lacking, you might struggle to generate leads.
Here are a few easy ways you can improve your company's #presence online. Click To TweetWith these tips, you can stand out from competitors to generate more business. Improve your digital marketing strategy with these tips today!
Create Blog Content
Keep your company website full of helpful, fresh content by developing a content marketing strategy. Blog content will help you demonstrate your experience and expertise as a thought leader in the industry. Positioning yourself as a thought leader could help you generate more business.
It can also help you rank higher on search engines, allowing you to improve your online presence. You can also reformat the blog content you create for social media, emails, or other digital marketing strategies. Start by researching your customers. Determine what questions they’re asking that relate to your business.
Then, experiment with different forms of content to boost your company’s presence. For example, you can create articles, eBooks, lists, videos, and polls.
Try creating more live video content to keep your customers engaged in real-time. Use interactive content like polls and quizzes, too. Interactive content will benefit your website dwell times and clickthrough rates. Improving these metrics will benefit your search engine rankings.
Use SEO
Once you start creating content for your company website, optimize it for search engine optimization (SEO). Nearly 70% of online activities begin on search engines. In fact, over 50% of all website traffic comes from organic searches.
SEO will enable you to appear for searches that are relevant to your industry. Consider working with an experienced digital marketing company. They can boost your rankings, allowing you to expand your online presence. You can learn more from this SEO small business guide before getting started.
Create PPC Ads
You can also ensure your brand appears online for relevant searches with pay-per-click (PPC) online advertising. PPC ads can boost brand awareness and traffic to your website. Create remarketing ads, too. These ads will reappear in front of previous website visitors. You can remain top of mind and start attracting repeat visitors to your site.
Stay Social
Social media marketing is another great way to engage consumers in real-time. Start hosting live Q&A video sessions this year. Let your customers know you’re available to help.
Expand Your Brand: Boost Your Online Presence With These Tips Today
Improving your online presence can help you generate more leads and sales. As you expand your company’s presence online, you can remain top of mind. Get started with three simple digital marketing strategies.
You can find more ways to expand your reach by partnering with a digital marketing agency, too. Searching for more tips? You’re on the right blog. Explore our latest articles today for more advice.