When you are experiencing slow website speed, it is common to introspect to find out the causes since various website elements are responsible for slowing down websites although these are not the only culprits. The threats of external elements can have adverse effects on website speed, and you must never ignore it. The type and quality of hosting service are responsible for poor SEO performance because it can make websites slow down. Therefore, creating beautiful websites with exceptional SEO features will do no good if you are unable to select the right type of host that contributes favorably to your marketing endeavors. For achieving your SEO goals faster, you need a good hosting company because choosing the wrong one can hamper your search engine optimization prospects.
In this article, we will discuss what hosting service means, how hosting services can affect SEO performance and what you should know in choosing the right kind of host.
SEO friendly web hosting is nothing special
Trying to find out an SEO web-hosting service can cause some confusion because there is no such service available exclusively earmarked for SEO. The primary target of choosing the hosting service is to ensure that your website is always visible on the internet with zero downtime. Having achieved it, you should now look at other aspects that facilitate SEO such as speeding up websites. When the hosting service supports SEO well, you look at it as SEO-friendly web hosting service.
The basic tenets of web hosting service ensure that it should be capable of upholding your SEO needs and it is nothing special. It is only that some hosting services deviate from the basics that can cause websites to slow down that gives rise to the term SEO web hosting. Any hosting service that can reduce server response time WordPress is fit to qualify as SEO-friendly as it improves website speed.
Hosting factors that affect SEO
Website speed – How well you can do on page SEO depends on the website speed. The speed is also a ranking factor for Google. Unless the website loads fast, you will not be able to take proper SEO advantage from it because it would affect the user experience negatively.Only when you create fast websites, it makes users happy and leads to higher engagement and more conversions. The hosting service provider should have a good data center, proper infrastructure and enough resources backed by fast hardware capable of facilitating the optimization measure you take.
Website security – It is natural that you must be caring for your website and ensure its proper security so that it remains well protected from cyber threats and other intrusions and keep running continuously. However, you have to depend equally on the host who has to adopt proper security measures to supplement your efforts. Unless the host plays the role of an equal partner in your endeavors, your efforts can go waste. The web host must ensure that nothing harmful sneaks through its security net that can pull down the website.
Host’s SEO awareness – The web host must have a good understanding of what good SEO means and how to support it. Lack of knowledge can result in the host doing things that adversely affect SEO. Imagine what could happen if the hosting service prevents the Google bots from indexing the website. Google would not consider your site for listing in search rankings, and it would defeat the fundamental purpose of SEO. Similarly, the host should not try to curtail web traffic or insist on removing plugins, as it could prove detrimental to you.
Above all, the host has to ensure that the website is always availablebecause higher is the visibility better are the SEO prospects.
Ascertain your hosting needs
Before you proceed to look for a web hosting service provider, you must be clear about what kind of hosting service you need. The extent of traffic you expect and the quality of service you want to extend to your customers would determine whether you could go for shared hosting or dedicated hosting like VPN.
Choosing a hosting service – what to look for
The reputation of the service provider is a critical factor during selection. Do not avail free hosting services because it can do more harm than good. Judge the reputation by knowing what experts have to say about the service provider. Give importance to the length of experience because the longer the experience, higher are the chances of quality services. No company with poor services can survive for long. Check customer reviews that give a good insight into what you could expect from the company. You would know about the kind of customer support you could get besides the quality of service.
Looking for a trustworthy and reliable host ensures that it would be easy to achieve your SEO goals.