The digital marketing industry is expected to reach $786.2 billion by 2026. The industry is becoming saturated with more and more companies trying to get a piece of the pie.
With this being said, how do you cut through all the clutter and noise when you create #online marketing campaigns? Click To TweetIn this article, we’ll explore how you can compete in this industry with our top tips and strategies.
Decide on a Goal for Your Campaign
This will help you determine which type of online marketing tools will work best for your business. For example, if you want to increase sales by 20%, then focus on getting people who have never bought from you before to purchase from your site.
If you want more repeat customers, then focus on making sure that people who have already purchased from you come back again or make another purchase. Whatever your goal is for this campaign, make sure that it aligns with what you want out of it before moving forward with any other steps. Your goal will be crucial for your anchor text for SEO.
Choose the Right Tools and Resources
Don’t try to figure out how things work when there are plenty of tools available online that can make things easier for you. There are also many books and websites that offer advice on how to use certain tools effectively. Make sure that you check them out before starting any new project.
Choose the Right Social Media Marketing Platforms
If your business has a Facebook page or an Instagram profile but not both, then this might be a sign that one would be better suited for your business than the other. It’s important to choose the right platform(s) because each platform works differently.
They have different algorithms and rules that determine what appears in people’s feeds. So using multiple platforms could mean spreading yourself too thin if you don’t know how each one works.
Go Mobile-Friendly
More people are visiting websites from their phones than ever before, so make sure your site is mobile-friendly. You can do this by testing your site on a smartphone or tablet and making any necessary updates before launching the campaign.
If your site isn’t mobile-friendly yet, consider hiring someone to create a new one. You can also use Google’s AMP (Accelerated Mobile Pages) technology to speed up loading times on mobile devices.
Create Online Marketing Campaigns to Boost Your Business
To create online marketing campaigns, begin with an understanding of your customer and end with a clear and exciting set of goals.
The middle piece is where the magic happens: planning, creating and deploying the campaign in such a way that it naturally meets all of your online marketing campaign elements.
Start by asking yourself what you want your customers to do after they’ve visited your site. Then, create an action-oriented plan to get them to do it.