There’s been an explosion of video content in 2025, which makes sense because a lot of us in general seem to be enjoying video content the most, mainly when it’s short-form.
From YouTube to TikTok, the fast-paced and noisy environment of social media is putting video production in demand. So much so that it’s often difficult for these companies to keep up with demand.
Artificial intelligence is helping businesses in many aspects to streamline operations and processes for better efficiency. AI is also no longer being used to just edit footage; it also helps to rewrite how teams conceptualize content, shoot, edit and distribute it too.
In this guide, we’ll look at how some of the most powerful AI tools are transforming video production this year and which ones are worth trying in 2025.
1. Happy Scribe
When it comes to accessibility and content repurposing, Happy Scribe is considered the cornerstone for both.
Video to text with HappyScribe helps with the process of converting videos to other formats. Whether you’re needing to do so for certain access needs, or it’s a way of churning out more content for the business.
Some of HappyScribe’s key features include automatic transcription, offering transcription services of content within just a few minutes. Multilingual subtitles ensure your content is transcribed to many different territories beyond just your own.
There are also integrations with editing suites, which are handy when you want to streamline your video production into easier and productive efforts.
As a product and service, it’s best suited for agencies, content marketers and those looking to make content for educational purposes.
Accurate transcriptions matter for SEO and accessibility, with a study by Forbes that polled 5,616 consumers, revealing 69% of them view videos with sound off in public places. This is an important statistic because there’s a reliance on accurate transcriptions and captions for everyone, and not just those with access needs.
2. Runway – AI Video Creation Reimagined
For video content creation, Runaway is one of those innovative platforms that’s changing the way video is crafted.
Runaways’ generative video capabilities are mind-blowing, with video content creation possibly by simply entering a prompt. It helps to add that extra creative flair to an existing video that might be lacking that hook.
Some of Runaway’s key features are motion tracking to stabilize shaky footage to storyboarding automation. You’re able to even generate yourself, immersing your AI into action. There are so many tools to choose from that you could easily spend a few hours simply trying them all out first.
Runaway is ideal for indie creators, for those who are responsible for making short-form video and marketers looking for an extra tool for the use of creating content from scratch. With fast turnaround for content, many creators are utilizing this software in 2025.
3. Pika Labs
If you’re looking for cinematic-level text-to-video creation, then Pika Labs is a step up as a software. Bringing imagination to motion, the AI-powered technology is rivalling many of its competitors on the market for generative film tools.
Where content creation has leveled up considerably, businesses and content creators alike are having to push their limits of creativity in order to show up on the algorithms. With Pika Labs, this tool helps create dynamic content with just a prompt.
Features of the platform include realistic motion, camera control and a plethora of storytelling templates to choose from. Pika Lab’s ability to replace the storyboard phase is masterful and thus helps to keep costs low for video production companies or clients that have a strict budget available.
Pika Labs is a great platform for many within the video production industry. Whether you’re an animator, a designer or a visual storyteller, this platform is a helpful tool to have in your tech stack.
4. Descript – Podcasting Meets Video Editing
Descript is a hybrid platform that merges text-based video editing and overdub. It helps you edit videos like they’re documents. Regardless of the type of video you’re looking to edit, this AI-powered platform uses initiative editing tools that make video editing easier for you.
From editing and writing a script in its infancy to applying Descript’s professionally designed layouts and smart transitions, Descript takes away a lot of the stress that comes from video editing and content creation in general.
Text-based editing saves hours, which helps to uitlize the resources you have available elsewhere. That’s the big benefit and usage of AI for many businesses nowadays, who are looking to make more use out of their teams, offloading the time-heavy tasks and saving valuable resources as a result.
Descript’s key features include an edit-by-text software and AI voice dubbing to skip the need for any voiceover artists. Automatic filler word removal is also a great feature that helps sharpen and tighten your videos, so that each one packs a meaningful punch.
The platform helps to bridge the gap between audio and video, making it useful for content in a variety of formats, whether it’s for the purpose of YouTube, for educators or for podcasts.
As such, this type of platform is useful for all those who create on YouTube or for the purposes mentioned above.
5. OpusClip
Creating content for social media has become a main marketing and advertising strategy for many businesses that exist in the digital sphere.
With OpusClip, you have an AI video repurposing tool that repurposes your long-form videos into short clips for your social media feeds.
Trying to condense long-form content down to a highlights-style reel is a lot of effort, and to do this for multiple videos ends up consuming a lot of time in resources. Therefore, it’s beneficial to have an AI tool like OpusClip that does it all for you, quickly and effectively.
Key features of the platform include automatic highlights, crafting your long-form video into bite-sized chunks of various lengths. It also has a helpful viral score, showing you which content is likely to perform best. There are brand templates to deliver consistency to your short-form content, and the platform helps teams collaborate.
The calendar feature is a great one for helping schedule and pencil in content so that you are always able to stay ahead when it comes to content creation on social media.
This platform is a helpful one for social media managers and those teams responsible for content repurposing in general. Being able to repurpose content saves a lot of time, and with OpusClip, it finds viral moments within your content that you might not have even noticed yourself.
6. Wisecut
Wisecut is a great tool for those who need to save time when editing video content. The tool simplifies editing by cutting out silences, adjusting the pacing of your video content and adding background tracks as and where required.
Used by many content creators and startups, the key features of Wisecut are appealing for its simplicity and ease of use. These features include smart cutting, subtitles and auto music syncing.
With editing, it’s a time-consuming practice and one that results in a lot of time wasted. When you’re after professional-quality edits on a budget, a tool like this one is certainly handy to have up your sleeve. The tool is well-loved by content creators, small businesses and educators.
Embrace AI for Your Video Production Needs in 2025
AI’s expanding role within storytelling is certainly apparent, and the technology itself isn’t going anywhere soon. From automation to imagination, artificial intelligence helps in many aspects of video production, from formulating concepts to drafting initial videos for editing and repurposing.
The use of such technology helps many creators and teams that need to maximize their efforts within video production. It’s worth exploring the benefits of these tools and selecting a number to utilize for your video content creation in 2025.