In the competitive world of game deal websites, your content is only half the battle. The other (often more crucial half) is how you present it. That said, a well-optimized theme isn‘t just about looking pretty, as it acts more like a salesperson, guiding visitors toward the affiliate links and thus maximizing the click-through rate (CTR).
So, by making smart, data-informed tweaks to key elements (buttons, banners), and where you put the calls-to-action (CTAs), you may seriously boost the affiliate performance.
Today we will focus on one both competitive and profitable niche, as we believe it’s worth analyzing – in article, we will talk about how to design visuals and calls to action for iGaming affiliate programs, so that everything works and brings conversions.
How to Create Killer Buttons & Banners
Buttons are what get people to actually do something. So, their design is super important:
- Clarity and contrast. A button‘s purpose needs to be instantly obvious. That said, use strong, action-oriented text like ‘Get It Now,’ ‘Claim Deal,’ or just the simple ‘Download.’ Just make sure that there‘s a color contrast between the button and the background, – a bright one (like orange or green) against a darker theme works great. But not overdo: nothing should be too starkly, because it will simply look garish.
- Hierarchy and size. Your most important button should be the most noticeable: it needs to be big enough to grab attention, yet without being comically huge. On top of that, using some shadows or a slight gradient can make the things look waaay more tactile and clickable.
Next, banners. They‘re literal billboards, promoting games or offers to catch a visitor‘s eye:
- One and a single (clear) message. You don‘t have much room. So focus on a single, but compelling idea: a huge discount, a new title release, or a limited-time offer. The headline should be short and powerful, backed up by a proper picture.
- Imagery that pops. Use vibrant graphics that your audience will connect with. This could be an artwork or characters from this or that game. Note that any logos or art should be crisp and high-quality.
- Keep the brand in mind. Even though banners need to stand out, they should still feel like part of the site. Do always use your brand‘s colors and fonts, – to build trust and make everything feel cohesive.
And at the end of the day, the best visuals are the ones you‘ve checked out by yourself. A/B testing different colors, wording, and pictures is pretty much essential to figure out what actually clicks with the audience and gets the most engagement.
For more information on why A/B testing is that important, read here.
How to Create Killer Calls to Action
CTA is way more than just a button. Instead, it‘s the linchpin that turns a casual browser into an actual customer. A strong CTA motivates, guides, and can juice the conversion numbers.
Here are five key tips to get the best results:
- Highlight the value. Be super clear about what‘s in it for them. Words like ‘Free,’ ‘Gift,’ immediately signal a benefit and grab eyeballs.
- Spark curiosity. Phrases like ‘Discover the Secret’ or ‘See How It Works’ engage users by offering a peek behind the curtain. It makes them want to click to satisfy that very itch.
- Don‘t sleep on design. The button has to be unmissable. That said, use a contrasting color, give it plenty of whitespace, and make sure it‘s big enough to tap easily.
- Remember that even tiny tweaks to a call to action can have a huge impact on how well it performs. Never be afraid to experiment.
These are just a few rough estimates. For more information about what CTAs are and how they work, check Investopedia article out – there’s a ton of useful stuff.
And Where Do I Put All This Stuff?
Placement is everything – you definitely want to catch attention, but without being annoying. Here are some good ideas for placement:
- Above the fold. Stick a big banner right at the top of the page for the major current events. It‘s literally the first thing people see.
- In the content. Weave smaller, relevant banners into the articles (if any). Like, if you‘re reviewing a *titlename*, dropping a banner for this very *titlename* sale right in the middle can be super effective.
- Sidebar or sticky bars. A sidebar banner that sticks to the screen as you scroll is a constant reminder. A slim bar at the bottom of a mobile screen can also be a real workhorse.
- Speed is everything. A slow-loading page frustrates users and hurts the ranking. That said, optimize your images and use a lightweight theme, – to make sure the site loads in a flash.