Looking for more leads and want to use TikTok to get them? You’re in the right place. TikTok isn’t just about viral dances anymore. It’s a powerhouse for lead generation if you know how to use it right. Let’s break it down step by step and make it fun, simple, and effective!
Why TikTok Lead Generation Ads?
TikTok is home to over a billion users. That’s a LOT of potential customers. Luckily, TikTok introduced Lead Generation Ads to help businesses easily collect leads without sending users away from the app.
It’s like magic… but with pixels and data.
Step 1: Set Up a Business Account
This is your first move.
- Go to TikTok Business Center.
- Create your business account.
- Make sure your profile looks good. Add a bio, link, and logo.
Your account is now ready to run ads!
Step 2: Understand Lead Gen Ads
TikTok Lead Generation Ads allow users to fill out forms directly in the app. No websites. No friction. Just leads delivered to you on a silver platter. Almost.
Users watch your video, tap the call-to-action, fill out the form, and boom—you’re in their inbox.
Step 3: Create an Eye-Catching Ad
Your ad is the bait. It needs to be irresistible.
- Keep it short – aim for under 15 seconds.
- Start with a hook – grab attention in the first 2 seconds.
- Use captions – not everyone watches with sound on.
- Show a benefit – tell viewers what they’re getting by signing up.
And always keep your brand’s personality front and center!
Step 4: Build the Lead Form
This form is where users share their info. You want it to be:
- Short – don’t ask for too much.
- Clear – tell them exactly what they’re signing up for.
- On-brand – match your visuals to your ad and brand style.
Example: Ask for their name and email only. That’s usually enough to start.
Step 5: Use the Right Call-To-Action
Choose a CTA that matches your goal:
- “Sign up now”
- “Get your free guide”
- “Book your spot”
Make it feel urgent and exciting.
Step 6: Test Different Versions
Don’t just run one ad and hope for the best. Try a few things:
- Different video styles (animation, face-to-camera, product shots)
- Change headlines and descriptions
- Experiment with form length and questions
The more you test, the quicker you find what works best.
Step 7: Follow Up FAST
You got the lead. Now what?
Don’t sit on it. Follow up within hours—max 24 hours. People forget fast.
- Send a welcome email
- Offer more value (like a free eBook or webinar)
- Add them to your email flow or text automation
Pro tip: Use a CRM to keep leads organized and track results.
Bonus Tips for Success
- Use targeting wisely – choose interests and behaviors that match your ideal customer.
- Use spark ads – promote organic TikToks to make your ad look native and authentic.
- Add testimonials – social proof builds trust fast!
Final Thoughts
TikTok Lead Gen Ads are a goldmine for businesses. But only if you use them smartly.
Keep things simple, creative, and quick. Let users fall into your funnel like it’s a dance move they never want to forget.
More fun. More leads. More business. That’s the TikTok way!