Choosing the right analytics platform can be a game-changer for small businesses, especially those managing multiple domains and requiring clear team reporting. While Plausible Analytics has made a name for itself by offering simplicity and privacy, it’s not the only solution out there. Whether you’re looking for broader integrations, more nuanced reporting, or just alternative pricing structures, several tools can replace Plausible while enhancing functionality for your team.
TLDR: If Plausible doesn’t fully meet your needs — especially for multi-domain tracking, team collaboration, and more detailed analytics — there are strong contenders to consider. Tools like Fathom, Umami, and Simple Analytics maintain privacy-focus while expanding features. Matomo and PostHog add depth and self-hosting options. Choosing the right one depends on your business size, team structure, and data preferences.
1. Fathom Analytics
Fathom Analytics is a privacy-first, GDPR-compliant web analytics platform designed for speed, simplicity, and scalability. It’s an excellent option for small business owners who need a clear overview of multiple domains without sacrificing privacy or usability.
Key Features:
- Supports multi-domain tracking in a single dashboard
- No cookies required, totally GDPR-compliant
- Simple, clean UI for fast access to key metrics
- Customizable events and goals tracking
- Quick and easy script setup
What makes Fathom especially attractive to teams is its shared dashboard feature. You can easily add multiple users for client-side reporting or internal team views without cluttered permissions or add-ons.
Pricing: Starts at $14/month with 100,000 page views, including unlimited domains and team members. It’s scalable, offering plans that grow with your traffic and feature requirements.
2. Umami
Umami is a self-hosted, open-source web analytics solution that’s gaining popularity with tech-savvy small businesses. It’s a powerful alternative for Plausible, ideal when you want greater control over your data and custom implementation options.
Key Features:
- Self-hosted (you own your data)
- Simple dashboard with real-time traffic data
- No personal data collected — GDPR and CCPA compliant by design
- Multi-domain tracking and event monitoring supported
- API access for advanced integrations
Umami requires some initial setup — you’ll need a server or cloud instance — but it pays off by giving you full control over privacy, event tracking, and scalability. It’s particularly suitable for agencies managing client sites on separate domains.
Pricing: Free if self-hosted. Cloud-hosted version available starting at $9/month via vendors such as Umami.is.
3. Simple Analytics
True to its name, Simple Analytics aims to make web analytics understandable and readable even to non-technical users on your team. It provides clear charts and reports that are easy to share and interpret, while maintaining a strong privacy-first stance.
Key Features:
- No personal data collected, fully GDPR/CCPA-compliant
- Real-time dashboard with page views, referrers, devices, and screen sizes
- Simple data export and public share links
- Custom events and goal tracking with minimal configuration
- Supports multiple domains under the same account
Simple Analytics is ideal for founders and marketers who don’t want to wade through complex data layers. Instead, it offers direct insights into what’s happening across your digital properties so you can adjust marketing efforts quickly.
Pricing: Starts at $19/month for personal use, $59/month for companies managing up to 20 domains — making it competitively priced for freelancers and agencies.
4. Matomo
Matomo is one of the most mature analytics tools available for teams looking for complete flexibility and long-term data ownership. It’s the go-to Google Analytics alternative for users needing enterprise-grade features in a self-hosted or cloud model.
Key Features:
- Self-hosted and cloud-hosted versions available
- Advanced analytics including ecommerce tracking, heatmaps, funnels, and A/B testing
- Granular team permissions and segment filters for large teams
- Compliance with GDPR, HIPAA, and other regulatory environments
- Multi-site tracking with ability to compare domains
Although Matomo requires a steeper learning curve, businesses managing complex web operations or strict compliance requirements will find Matomo one of the few platforms offering this level of configurability within a privacy-focused environment.
Pricing: Free if self-hosted. Cloud plans start at €19/month and scale based on traffic volume.
5. PostHog
PostHog is a full-featured product analytics suite, useful for small businesses that combine marketing analytics with product usage data across multiple applications or domains. Its visualizations and feature flags go well beyond what simple page view tools offer.
Key Features:
- Behavioral analytics: Funnels, cohorts, retention tracking
- Feature flags, session recordings, and heatmaps
- Supports multi-domain setups and SaaS product tracking
- Self-hosted or cloud options
- Team collaboration via dashboards, annotations, and alerts
Designed for teams who want analytics and experimentation under one roof, PostHog works best for growth-minded companies that manage not only marketing websites but also web apps. It’s both developer- and marketing-friendly.
Pricing: Free for self-hosted (with generous feature limits); Cloud pricing starts at $0/month with usage-based pricing beyond 1M events.
Choosing the Right Platform
Your best alternative to Plausible depends on the specific features your business needs:
- Want simplicity with clarity? Choose Simple Analytics or Fathom.
- Prefer complete control? Go with Umami or Matomo.
- Need advanced behavioral insights? Try PostHog.
If you’re managing multiple domains, all five platforms provide multi-site tracking options. The primary differentiators will be your need for advanced metrics, team collaboration tools, and hosting preferences.
Conclusion
While Plausible is a fantastic analytics platform, it’s not the only tool for privacy-conscious, simple, and effective web tracking. Whether you need improved teamwork functionality, deeper insights, or more flexible hosting options, solutions like Fathom, Umami, Simple Analytics, Matomo, and PostHog provide robust alternatives suited to every small business scenario.
Each platform brings something unique to the table. Take stock of your analytics goals today, and adopt the platform that will provide transparency, security, and growth-driven insights across your entire digital presence.