Best Customer Journey Map Templates


In today’s competitive business landscape, understanding your customers and their experiences is vital to creating successful products and services. Customer journey mapping is a powerful tool that helps visualize the various touchpoints and interactions a customer has with your brand. By utilizing well-designed customer journey map templates, businesses can gain insights into their customers’ needs, pain points, and preferences, leading to improved experiences and increased loyalty. Here are some of the best customer journey map templates to streamline your processes and enhance customer satisfaction.

HubSpot Customer Journey Map Template

1. HubSpot Customer Journey Map Template

HubSpot, a leader in marketing automation, offers a comprehensive customer journey map template that covers various stages of the customer’s interaction with your brand. This template provides a clear visualization of touchpoints, emotions, and goals at each stage, helping businesses identify opportunities for improvement. It’s highly customizable, allowing you to tailor it to your specific industry and customer personas.

2. UXPressia Customer Journey Map

UXPressia is a user experience platform that specializes in customer journey mapping. They provide an array of templates to suit different needs, from simple maps to more intricate ones that include customer personas, emotions, and pain points. With UXPressia, you can create visually appealing and detailed journey maps that provide a comprehensive understanding of your customers’ experiences.

3. Canva Customer Journey Map Template

Canva is a versatile graphic design tool, and it offers a variety of customer journey map templates that cater to different industries and objectives. With Canva’s user-friendly interface, you can easily customize these templates to match your brand’s colors, fonts, and style. This is an excellent option for businesses seeking flexibility and creativity in their journey mapping process.

4. Lucidchart Customer Journey Map Template

Lucidchart is a cloud-based diagramming tool that offers a range of templates, including customer journey maps. Their templates come with pre-made shapes, icons, and connectors, making it easy to design clear and professional-looking maps. Lucidchart also provides collaboration features, allowing team members to work together on mapping projects in real time.

5. Sample Customer Journey Map Template

Smaply is a dedicated customer journey mapping software that offers comprehensive templates for various industries and scenarios. Their templates cover diverse aspects such as customer personas, touchpoints, channels, and emotions. Smaply’s templates help you capture the entire customer experience journey in detail, enabling you to make data-driven decisions for enhancing customer satisfaction.

Creately Customer Journey Map Template

6. Creately Customer Journey Map Template

Creately is an online diagramming tool that provides an intuitive platform for creating customer journey maps. Their templates range from basic to advanced, allowing you to choose the level of detail you require. Creately’s collaborative features make it easy for teams to work together on mapping projects, ensuring everyone is aligned on the customer experience.

7. Miro Customer Journey Map Template

Miro is a collaborative online whiteboard platform that offers customer journey map templates designed to foster team collaboration and creativity. Miro’s templates allow for real-time brainstorming and ideation, making it an excellent choice for cross-functional teams looking to map out customer journeys and identify potential pain points and opportunities.

8. Userforge Customer Journey Map Template

Userforge specializes in user research and experience design, and their customer journey map templates reflect their expertise. Their templates provide an in-depth understanding of customer goals, emotions, pain points, and touchpoints. Userforge’s approach emphasizes user-centered design principles to ensure the customer’s perspective remains at the forefront.

9. Cacoo Customer Journey Map Template

Cacoo is an online diagramming tool that offers customer journey map templates that can be customized to suit your specific needs. Their templates help you map out the customer’s journey from awareness to post-purchase engagement. Cacoo’s collaboration features enable teams to work together on mapping projects seamlessly.

10. Adobe XD Customer Journey Map Template

Adobe XD is a user experience design software that provides templates for creating interactive customer journey maps. These templates go beyond static visuals and allow you to create prototypes that simulate user interactions at various touchpoints. Adobe XD’s templates are ideal for businesses seeking to visualize the customer journey in an interactive and dynamic format.



Customer journey mapping is a valuable process that helps businesses gain insights into their customers’ experiences, enabling them to make informed decisions and improvements. With the availability of diverse and user-friendly customer journey map templates, the task becomes even more accessible. Whether you choose specialized platforms like UXPressia or opt for versatile tools like Canva and Lucidchart, these templates provide a structured framework for capturing customer touchpoints, emotions, and pain points. By utilizing the best customer journey map templates, businesses can enhance their customer experiences, boost satisfaction, and ultimately drive growth in today’s competitive market.


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